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Norman Pogson

Norman Pogson a.k.a normanpogson is simply a born-to-be photographer. His first adventure with a camera began at the tender age of 6. To date, his life has evolved pretty much around the art of photography itself. Never a moment short of inspiration, he is a person that greets each morning with new ideas - all in this month of Hear It!

Photographer: normanpogson / Norman Pogson
Country of Origin: Canada

1. Production Equipment: Please list the production equipment that you use on a regular basis (eg. Cameras, lenses, flash & lighting, photo editing software).
Nikon D200
Nikon 70-200 f2.8 VR
Nikon 12-24 f2.8
Nikon 50 f1.8 Alien Bees Studio Strobes
Pocket Wizards


2. What do you think of photography these days?
I love photography. Digital photography has been a success at bringing people back to the industry. Its ability to produce high quality images has never been seen possible in the hands of so many people until now.


3. What did you want to be when you were younger?
When I was five years old, all I wanted to be was a Cowboy. But by the time I left school and the Careers Counselor asked me what I wanted to do for a living, I replied, “a Millionaire”.


4. Tell us about the time when you first got started in photography.
I was given a camera when I was around six years old. And by the time I was fifteen, I was already using an SLR to develop my own films and prints.


5. In your opinion, what does it take to become successful in this industry?
To be successful in the industry, one will need to have some basic knowledge on the "rules" of photography and an ability to learn about the business itself. You will need to shoot more, upload more often and be your own worst critic. Try not to upload poor quality images or dozens of similar photos. Have variety in your portfolio and at any one time, the first page of your Portfolio should always look interesting!


6. What was your biggest challenge coming into this industry?
Learning Photoshop and finding out what sells.


7. What are the best perks as a Photographer?
I love the part where I could earn my living from creative processes. I love it when people ask me to photograph them and their family. And best of all, I love to be able to edit and process all the images in the comfort of my pajamas!


8. How do you plan for your shooting sessions?
I have a white board in my office and that's where I write all my ideas. We have around 12 models on a regular basis and they are pretty much my source of inspiration.


9. How would you describe your work to first time viewers?
I'm more of a generalist in photography, shooting people, food, travel places and basic objects.


10. Do you shoot to what your heart tells you or do you go through a complex check list in your mind when you produce your work? Describe the feeling/check list.
At the moment, I work full time in stock photography while allocating a small amount of time on my previous consulting work. I shoot for stock photography almost exclusively to build my business but I'm also planning to incorporate some images that I shoot out of pleasure.


11. From your experience, what subjects gives you the greatest satisfaction? Any examples?
I love photographing people. I learn that team effort is really an important aspect to producing high quality images.


12. From your experience, what subjects are the hardest to work with? Any examples?
Anything that I am not interested in.


13. What is your philosophy when it comes to your work?
Produce lesser volume at a higher quality.


14. Describe who/what inspires you, tell us why?
Images inspire me. I feel recharged each time I look through magazines, websites and movies. And when I open my eyes each morning, I see photographs waiting to be created.


15. What do you do when those creative juices just seems to evade you. How do you "get creative"?
I'm never at a loss for ideas. However, there are times when I just don't feel like taking photographs. Being a curious person myself, I can enjoy or be distracted by something that is not even a part of my everyday life and enjoy that experience for what it's worth.


16. Tell us about a time when inspiration just hits you, and you felt the insatiable urge to create. What did you do with that energy?
I will try to capture the idea with no initial planning whatsoever. I would just grab my camera and shoot whatever comes to my mind and then use those “rough” images almost like a note book to give me inspiration and ideas to a real, full-blown, pre-planned session.


17. What have you discovered about yourself through photography?
My shortcomings as a person.


18. Whose work do you admire the most? Why?
Andy Warhol. He produced "pop" art designs that are everyday, popular, clean, simple and affordable for everyone. I see this as the seeds of microstock, taking everyday images and turning cents into dollars.


19. Do you have any advice for those who are just getting in to stock photography?
Just do it, don't talk about it. Learn to look at images realistically. If they don't measure up technically, find out why, learn and re-shoot. Look at the oldest photos in my portfolio and of other photographers. Compare them with the latest images and you will see the education we all go through. This is not a sprint to the finish line. This business in microstock is not even four years old. Read forums and learn from the advice. Microstock is not about who is popular in the forums, it is measured by the quality and usefulness of your Portfolio!

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